B. A. Atieno, C. Mwirigi, and J. . Kibor, “Competitive Strategies and Operational Sustainability of Bic East Africa Limited, Nairobi”, JBMI Insight, vol. 2, no. 11, pp. 38–46, Oct. 2025, Accessed: Nov. 12, 2025. [Online]. Available: https://jbmipublisher.org/system/index.php/home/article/view/114